Muses
Muses, a New York–based brand, creates sculptural accessories inspired by the purity and sensuality of Mediterranean life. The debut collection of sunglasses, handmade in Italy by skilled artisans using the highest quality materials, embodies a seamless union of form and function. Guided by a minimalist yet bold aesthetic, Muses offers gender-neutral designs that transcend trends, seasons, and conventions. We were tasked with creating a brand identity that would establish an authentic and timeless presence.
In order to align with Muses’ essence, we designed the identity with a primary focus on the logo and the stripped-back brand feel.The wordmark, drawn with refined serifs, reflects the art and culture that inspire the brand. Its sophistication lies in the detail, while the thicker letterforms lend a bolder, more contemporary look — a balance that underscores both the gender-neutral and versatile character of the sunglasses. The symbol places an “M” at the center, framed by two mirrored “S” forms. Together, these create a hidden “U” and the silhouette of an hourglass, a visual metaphor for time — evoking endurance, continuity, and the timeless nature of Muses’ designs.
Brand Identity: Kate Zest Studio
Photography: Cynthia Villamil
